Promotion

Multiple resources are available to help student organizations promote events and activities. The Student Organization Resource Center (SORC) is space available for organizations to create promotional materials. Other communication resources include: Arlington’s Campus Weekly Announcements, University Life’s social media pages (Facebook, Twitter, and Instagram), and MasonAds.


FLIERS


Printing Policy:

Student organizations may use University Life computers/printer/paper to print up to 10 color copies or 20 black and white copies for each event. If a student organization wishes to use the computer/printer/paper for any reason other than advertisement for an event, the organization must first get approval from University Life staff.

Posting Policy:
All fliers posted on University Life bulletin boards must pertain to student-related events, resources or initiatives. Fliers may only be placed at approved locations on campus and must be removed the day following the date of the given event.

Approved locations on the Arlington campus for fliers include:

Van Metre Hall:
University Life bulletin boards (1st & 2nd Floor)
Your Student Organization bulletin board (3rd Floor)

Hazel Hall:
University Life bulletin board (3rd Floor)
General Announcements bulletin board (basement)

Vernon Smith Hall (formerly Metropolitan Building):
Arlington Announcement Board (5th Floor)

All fliers must be approved and stamped by University Life before being posting on UL’s bulletin boards. Any material not approved or deemed inappropriate by University Life will be removed. Fliers must not exceed a size of 11×17 inches.


POSTERS

Printing Policy:
Student organizations can make up to 3 large posters to be displayed on easels for each event. Student organizations may borrow foam boards from University Life for backing of posters, but they must be returned the next day following the event. Student organizations are responsible for removing posters from foam boards before they are returned. Note that the poster printer only prints in one color of your choice for each poster. Typical color options include: black, red, green, blue, purple.

Easel Policy:
University Life easels are only permitted in the following areas:
Van Metre Hall: First floor entrances (front or rear)
Vernon Smith Hall (formerly Metropolitan Building): Fifth floor lobby
Hazel Hall: In hallway outside bookstore

Easels may be used to promote events up to 5 business days in advance. It is the responsibility of the student organization/working group to gather all signs, easels and posters when event is over. Easels MUST BE RETURNED BY THE NEXT BUSINESS DAY following the event. Failure to do so may result in a loss of future borrowing privileges.


OTHER RESOURCES

Arlington Campus Student Announcements:
Campus Announcements are e-mailed to interested Arlington students on a weekly basis. (To be added to the Student Advisory Listserv email ularl@gmu.edu). Campus Student Announcements provide an opportunity to share information regarding student organization events including meetings, volunteer opportunities, special events, and social gatherings.

To include your information in Campus Announcements:
1. Compose a short paragraph/blurb (3-7 sentences) with event information, contact information, links to websites, etc.
2. E-mail blurb to Sophie Gorshenin (sgorshen@gmu.edu) no later than the Wednesday before the week you would like to share your information. Campus Announcements go out on Thursdays. (NOTE: Submissions may run for a total of four weeks.)

Social Media:
University Life Arlington manages a Facebook, Instagram, and Twitter page which is updated at least 3 times per week by UL staff. Our social media pages provide information on upcoming event information relevant to students at Mason’s Arlington Campus. UL currently has over 1,000 Facebook likes and over 360 Twitter followers. Twitter announcements also are streamed directly on the University Life Arlington homepage. Social media outlets are used specifically for events and activities, not for meetings or general student organization information.

To post information about your upcoming student org event/activity:
1. Email ularl@gmu.edu with information about your upcoming event; include links to website, if applicable (content may be edited to fit certain social media criteria).
2. Specify your preference for when each posting should occur (we will accommodate such requests when possible). (NOTE: Event information can be posted twice for each site but only once per week. Please submit information at least one week prior to the date of the event.)

MasonAds:
MasonAds offers all Mason organizations the opportunity to promote events and activities by advertising on LCD screens located around all Mason campuses. This service is completely free and is a simple and convenient way to market and outreach to the Mason community. The ad submission process is quick and easy – visit MasonAds to try it out!